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Interactive Activity Centres represent a unique interactive television presentation. Designed to build brand loyalty, they also enhance viewer pleasure and ensure viewers return again and again.

The Bowsey Wowsey Interactive Activity Centre combines stories and activities to provide a whole new entertainment experience. Children will love to spend time with Bowsey Wowsey and his friends as they play, explore and learn. A collection of stories presented in a chapter format, allow children to choose their own path through branching storylines and assist Bowsey Wowsey in various activities sprinkled
throughout each unique storybook chapter.

The Games Room Interactive Activity Centre is a distinctive user interface that combines functionality with a truly unique reward system. Subscribers become members and use the Games Room to access interactive services and games. Games Room members earn Games Room Credits (GRCs) to decorate their room and own virtual pets that need daily care. Games Room accessorizing provides both a passive-game-play experience and a sense of community.